SYRES is an institute founded in 1996 and specialized in quantitative and qualitative consumer tests. SYRES expertise in consumer tests, sensory analysis and qualitative studies is renowned in France and worldwide.

Their tasks:

To target the best consumer profile
To design relevant questionnaires
To objectify the consumer's evaluation
To validate new claims
To report the advantages and weaknesses of the product
To identify at-risk populations
To anticipate markets tendencies. ESOMAR Member.